Furthermore the blue ocean strategy was awarded with. Made by group d of the minor global trendwatching 2015. Boss studies show that successful companies that created blue oceans pursued both differentiation and low cost simultaneously, in stark contrast to porters influential view porter 1985 of pursuing either low cost or differentiation strategies to avoid. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
A blue ocean strategy adopts the belief that markets and industries are not structured to beget competition. Blue ocean strategy including examples and pdf download. The essence of the blue ocean strategy lies in market creation. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. Blue ocean strategy how to create uncontested market space and make the competition irrelevant facilitators. It is designed to give you an immediate snapshot of how your businessproductservice stacks up against the competition. The mind of a blue ocean strategist blue ocean shift. It requires the right research, patience and focus. We look forward to swimming with you in this new blue ocean.
Blue ocean strategy is a book published in 2005 and written by w. Boyacigiller this presentation was created and given by ziya boyacigiller who was leading angel investor and a loved mentor to many young entrepreneurs in turkey. Blue ocean strategy can be applied across sectors or businesses. Summary of the first four chapters of the international bestseller blue ocean strategy. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue ocean strategy blue ocean strategy builds new businesses where none existed by tapping the untapped market space by creating demand thereby making competition irrelevant blue ocean strategy is about simultaneous pursuit of value innovation and low cost value innovation is defined in terms of value. Blue ocean strategy for marketing, as against the red ocean strategy where rivals fighting. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. Chan kim and renee mauborgne written by the business worlds new gurus, blue ocean strategy. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. The six principles of blue ocean strategy formulation principles risk factor each principle attenuates reconstruct market boundaries focus on the big picture, not the numbers reach beyond existing demand get the strategic sequence right search risk planning risk scale risk business model risk evaluation. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy.
The structure can be created or recreated by the steps taken by players in the market. Companies pursue blue ocean strategies to make competition irrelevant. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Value innovation strategy competes in an uncontested market space. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. It should be noted that most new business launches today are launches in the red ocean domain. Blue ocean strategy is a new way of thinking a movement away from a competitive mindset. A blue ocean strategy the first question the value curves answer is whether a business deserves to be a winner. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. On gap analysis class on blue ocean strategy ziya g. Innovate your way to success and push your business to the next level. Pdf blue ocean strategy book pdf free download download. To get started, first list the products or services you want to compare.
Bos is a strategic approach of distruptive innovation. National thought leaders five key differentiators to. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. This is a focus on generating additional demand rather than improving or increasing supply through value innovation. Strategy is a game plan designed by every business firm for achieving its goals1. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. This paper will use blue ocean strategy as the theoretical background, and introduce its analytical tools and six key principles. This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time. Click download or read now button to sign up and downloadread blue ocean strategy book pdf free download books. The result was a strategy with a strong focus and clear differentiation compared to the closest competitors. This course introduces the key concepts, frameworks and tools of blue ocean strategy and lays out the fundamental methodology and process for creating and capturing blue oceans. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster.
The views expressed are those of the author and not alm real estate media. It was used to shape the development of the minibrute. A differentiation strategy often amounts to little more than adding bells and whistles to the industrys current approach. The most important characteristic of blue ocean strategy bos is that it rejects the fundamental principles of conventional strategy. The presentation provides a quick introduction with new age examples to strategy canvas, 6 paths framework, four actions frame work, buyer utility map, 3 tiers of non customers and pms maps. Findings reveal that the blue ocean strategy tools and frameworks can help electronic musical instrument companies add value to their prod. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world.
In blue oceans, demand is created rather than fought over. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. In this article you will learn how to make your competition irrelevant and have sales and profit. James nelson is a principal and head of tristate investment sales in avison youngs new york city office. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. When implementing the blue ocean strategy it is easy to stray to mental models with which managers are more familiar, and which the authors of the strategy, kim and mauborgne, call red ocean traps. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to. But, lets first understand what is blue ocean and how it is different from red ocean strategy. A strategy canvas is the most fundamental tool used in the blue ocean strategy framework.
This blog article is a overview of some of the key points of the book by w. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. How to create uncontested market space and make the competition irrelevant, a book by professors w. An introduction to blue ocean strategy mba knowledge base. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. A blue ocean strategist doesnt choose between pursuing differentiation or low cost. There is ample opportunity for growth that is both profitable and rapid. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Blue oceans denote all the industries not in existence today the unknown market space, untainted by competition. Blue ocean strategy tools a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. The presentation introduces to red ocean and blue ocean companies, how blue ocean strategy is a simultaneous pursuit of cost and value.
Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Pdf download blue ocean strategy free unquote books. Blue ocean idea index boi other companies companies should build their blue ocean strategy in the sequence of utility, price, cost, and adoption, these criteria form an integral whole to ensure commercial success. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Blue ocean strategy how to create uncontested market. If you truly have a blue ocean mindset, you do both. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to.
Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. When a companys value curve, or its competitors, meets the three criteria that define a good blue ocean strategy focus, divergence, and a compelling tagline that speaks to the marketthe company is on the right track. Kursus blue ocean strategy 2 3 april 20 kursus pembangunan laman web menggunakan joomla 22 25 april 20 persidangan cio akns 20 2 3 julai 20 bengkel jpkn 20 24 26 oktober 20 siti atika matali taklimat projek urus untuk pelupusan fail 24 26 jun 20 taklimat mymesyuarat 21 ogos 20. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. We share interviews, case studies, and various competitions and events on blue ocean strategy, blue ocean shift and blue ocean. Red ocean in blue oceans, demand is created rather than fought over. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy concept overview analysis book summary. How to create uncontested market space and make competition irrelevant by w. Set sail towards your blue ocean jk beteiligung gmbh. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering.
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